stories that shineCase Studies
Our interwoven marketing communications strategies have helped brands of all sizes and industries shine bright.
Review some of our favorite case studies and imagine what a Plum & Parcel partnership could do for your business.
Case Study #1: Integrated Marketing Communications
Click image to see project exampleYouCaring
(Acquired by GoFundMe)
Description:YouCaring is now part of GoFundMe, the largest and most trusted fundraising online platform. Founded in 2011, YouCaring raised more than $1 billion in support of individuals, families, communities, and nonprofits looking to save lives, remember loved ones, recover from disasters, and fund humanitarian efforts.
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Strategic communication plans
Key message development
Media pitching and news releases
Crisis communications and newsjacking
Media training
Executive and influencer briefing books
Influencer marketing strategy
Social media strategy
Email marketing
SEO
Event production and sponsorship
Measurement and reporting
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SF Chronicle
SF Gate
CBS SF Bay Area
San Diego Union-Tribune
TIME
Newsweek
Patch
Today’s Parent
People
Ellen DeGeneres Show
Crowdfund Insider
TechCrunch
“Austin was an incredible asset to my communications team at YouCaring. Her ability to ideate, strategize and execute integrated communications campaigns is unparalleled. She was masterful at employing an array of mediums, including traditional media, influencers, events and digital marketing channels like social and email, to reach our goals and spread awareness of the YouCaring fundraising platform.”
Case Study #2: Employee & Executive Communications
Click image to see project exampleVisa
Description:Visa is the world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Visa’s mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.
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Strategic communication plans
Purpose and Social Impact communications
Product communications
Campaign and project management
Content and channel management
Thought leadership
Internal memos and newsletters
Event ideations and run of shows
Keynote and show scripting
Executive briefings and coaching
Content production and marketing
Pre and post-event marketing
“Austin is a rare mix of strategy, creativity, and personality. Austin’s mastery for both her core role, and the projects that extend beyond it, have been critical to driving Visa’s purpose.”
“Austin is poised, organized and thoughtful. She brings forth creative, realistic ideas that make purpose-driven campaigns come to life for employees.”
Case Study #3: Public Relations, Content and Influencer Marketing
Click image to see project exampleSevenly
Description:Sevenly was a social good lifestyle brand that used art and fashion to raise funds and awareness for a new charity every week. Sevenly existed to bring funding and awareness to the world's greatest causes.
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Media relations
Speaking engagements
Award submissions
Content development
Social media strategy
Influencer marketing strategy
Video production
Measurement and reporting
“Austin’s authenticity and incredible communication skills helped her land endorsements that others would say were impossible to get. Austin always went above and beyond to reach and exceed goals set by the company and by herself. She is a pleasure to be around and I know that any team will feel the same!”