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Purposeful Marketing & PR Playbook
A four-step system to organizing and executing all your marketing and PR dreams without compromising your time and budget.
Take your business to the next level with more credibility, exposure, leads and sales, all while making a bigger impact.
Lay the foundation and see your marketing and PR dreams through.
This course is for the busy, purpose-driven entrepreneur who wants to stop feeling lost by her marketing and communications, and start feeling in control of her sales and time, so her purpose can shine!
This Course is For You If:
You’ve tried the same marketing strategies over and over again, and they’re not working.
You’re inconsistent with your marketing due to time constraints and budget.
You know you have a powerful purpose to share, and are eager to tap into all aspects of marketing, including PR!
The world needs your purpose
The world needs your purpose
hey, i'm austinI’m a marketing communications professional, small business owner, and mama of two that went from overwhelmed and defeated to organized and encouraged with one simple plan.
The Purposeful Marketing & PR Playbook is the solution I created when I was 6-months postpartum with my second child to organize and execute all my marketing and PR dreams with limited time.
I simply refused to let my God-given purpose wither in a season where disorganization was happening all around me. In the midst of a ‘constrained budget’ and ‘lack of bandwidth’, he called me into something bigger, even bigger than becoming a mom of two… serving women like you.
That’s how the Purposeful Marketing & PR Playbook was born! And, I’m excited to share the momentum I’ve made in my biz by following this strategic plan: from launching my own podcast to securing media placements in publications such as AllBusiness, Motherly and more.
So, if you are asking yourself, how in the world can I create a purposeful 6 months+ marketing playbook that helps me execute all my marketing and PR dreams without compromising my time and budget, let me break it down for you!
So, What’s Inside Purposeful Marketing & PR Playbook?
In this go-at-your-own-speed online course, we’ll follow a four-step process to move your purpose-filled launch (or re-launch) from Point A to Point B fast.
STEP 01 RESEARCH
Define your marketing focus
Build your target persona
Review market research opportunities
Audit your current marketing efforts
Perform a SWOT (Strengths, Weaknesses, Opportunities and Threats) and competitor analysis
STEP 02 ACTION PLANNING
Begin building your 6 months+ marketing and PR playbook by…
Summarizing your research into an overview statement
Developing objectives and goals
Drafting your key messages
Reviewing and selecting your marketing and PR strategies and tactics
Strategies and tactics we’ll deep dive into include:
- Branding and visual design
- Content marketing
- Social media marketing
- Email marketing
- Podcasting
- Media relations
- CONTRIBUTOR ARTICLES
- Events
- AWARDS
- GUEST SPEAKING
- Influencers
- And more!
STEP 03 EXECUTION
Create an effective timeline
Make a realistic budget
Provide implementation best practices
STEP 04 EVALUATION
Define your evaluation criteria
Select measurement tools
Begin measuring your hard-earned efforts!
It’s time you stop feeling defeated by your marketing, and start feeling in control of your sales and time because the world needs to hear your purpose!
THIS COURSE IS FOR YOU IF:
You desire to know what your target audience really wants.
You love planning and can execute if you have a guide to tell you what to do when.
You’ve tried marketing the easy way (through the strategies and tactics you already know how to perform) and are ready for more!
You have a select budget and limited time, so you need clarity on what to say yes and no to.
You are goal-oriented and confident that your biz can succeed through the power of marketing and PR!
Included in the Course:
One Year Course Access
Comprehensive 13-Page Printable Workbook and Budget Sheet
Live Group Coaching Calls
Facebook Community Group Access
Preferred Partners & Vendors List (Coming soon!)
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$1,497
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$267
PAYMENT PLAN
6 Payments
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