EP 21 | How to Contribute to Holiday Gift Guides, Blog Features and Roundups | Follow These 11 Steps | Marketing Your Purpose Podcast

I’ve seen major success with e-commerce clients who leverage gift guides as a mode of marketing and PR.

Gift guides are a great tactic in your PR toolkit because these carefully curated features by blogs, influencers or brands you likely follow and trust or stumble upon when googling “best gifts that give back” give your business major exposure to a primed audience ready to buy… 

They provide credibility and trust —  third party validation to a potential customer that is looking for personalized recommendations.

We’re talking holiday gift guides, blog features and roundups and how to plan and contribute to them next year as I’ve got some bad news friends, you’re too late to the party this year!

So, If you’re a business owner who wants to leverage gift guides, I have news for you, start planning for 2024.

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