EP 47 | Marketing Through The Seasons | Your 12 Month Replay | Summer Edition | Marketing Your Purpose Podcast

Written By Austin Kapur

Here's the reality…

If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦

Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest.  

YES, I HAVE GREAT NEWS! 🥳

Due to consumer spending trends, many brands take a short hiatus from marketing externally during the summer. Well, unless you sell swimsuits or are in the suntan lotion industry. 🕶️

Instead of spinning out new products or making big announcements, it's time to slow your roll and work behind-the-scenes for the following seasons! 🐌

If you're wondering what that means, I'm giving you a little synopsis on how to plan your marketing for Spring, Summer, Winter and Fall on the podcast.

Ongoing marketing and PR is non-stop hard-work and it’s important we carve out rhythms in our marketing, so we have time ourselves to rest. 😮‍💨

 I'll be walking you through what to expect and how to plan each of your months marketing… from January to December!

 As you listen to this episode, acknowledge the months that sounded good for you to find some extra time for yourself and family. 💖

Here is your 12-month marketing replay! 

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LINKS:

Austin Kapur
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EP 46 | Dreaming Small to Achieve Big | A Conversation About Purpose, Passion and Impact with Liz Bohannon | Marketing Your Purpose Podcast