The Blog
Pitching media doesn’t have to be so scary
Pitching reporters in today’s media environment doesn’t have to be so scary, with these tricks of the trade.
Getting tactical: media relations and the power of a press release
When you hear the words ‘media relations’, a press release may be one of the first things that comes to mind — but is it always necessary? Find out when it’s a good idea to draft and publish a press release and when it might not be.