Sponsored Instagram posts and YouTube integrations make frequent appearances in our social media feeds and for good reason. Influencer marketing can be a powerful tactic to deploy alongside media relations – but is it worth the investment for your brand?

Here are four important things you should consider before launching an influencer marketing program.

Integrated Marketing Communications (IMC) is a powerful tool in a communicator’s toolbox. Here are 5 key things you should know about our favorite approach.

Thought leadership is a great way to position you (or your leadership team) as subject matter experts in a particular field through strategic, external communications.

Read these top tips for kick-starting your thought leadership program.

Pitching reporters in today’s media environment doesn’t have to be so scary, with these tricks of the trade.

Applying for (and ideally receiving) awards in your industry is a critical marcomms activity that can heighten awareness and reinforce credibility with your core audiences – but it isn’t as simple as it might sound.

Read our tips for creating stand-out award submissions that can amplify your business and products.

When you hear the words ‘media relations’, a press release may be one of the first things that comes to mind — but is it always necessary? Find out when it’s a good idea to draft and publish a press release and when it might not be.

Keeping your greater purpose at the core of your marketing and communications strategy is not only a good idea - it’s an effective tactic. Learn how you can make consumers 4-6x more likely to purchase, protect, and champion your products and services by investing in purpose-driven marketing and communications.

When was the last time you took a good look at your strategic marketing communications plan? Today, we’re going back to basics, chatting about the importance of this fundamental guide to your marcomm efforts.

Integrated Marketing Communications (IMC) is an approach to promoting a strong, singular message through multiple strategies that work together to reinforce one another. Learn why it matters and how it works today.

The key to clear, consistent messaging that effectively reaches your target audience is a key messaging framework. Read how this powerful positioning tool can help you win more customers.

Since 2019, the Purpose Power Index has measured the effectiveness of brands that activate purpose at the core of their business. Understand what purpose-driven even means and what marketers can take from the Purpose Power Index.