5 things to know about Integrated Marketing Communications
Integrated Marketing Communications (IMC) is a powerful tool in a communicator’s toolbox that can unify brand and product messages, effectively reach target audiences, and drive a measurable impact on a company’s growth.
At Plum & Parcel, we are passionate about building Integrated Marketing Communications strategies for our purpose-driven clients, and today, we’re sharing 5 key things to know about our favorite approach.
#1: It’s effective
Reflecting a consistent message across all touch points with your target audiences makes it easier for them to understand who you are and why your product or service is important. Clear, repetitive messaging is a proven method to attract and retain customers, clients and employees. Why? It builds brand familiarity and even affinity with already favorable targets.
#2: It’s efficient
Integrating marketing and communications efforts can also streamline internal processes. Aligning your purpose, core messages, strategy, and tactics across the marketing and communications spectrum can help you make the most of your budget and reduce strain on your workforce - a win, win!
#3: It can improve your reputation
When you unify your marketing and communications efforts and deliver clear, consistent messaging to your target audiences it can have a positive and measurable impact on your brand’s reputation. The strength of a consistent message with each channel supporting the other helps build trust with your most important relationships, as they know what to expect from you.
#4 It broadens your reach
People are engaging with brands across more platforms than ever before, which presents new opportunities to reach audience segments you may not have prioritized before. Remember that while your messaging should be consistent, an integrated strategy will help you outline the tactics that will be most effective for each, unique channel.
#5: It can boost your corporate culture
Remember the trust and reputation-building impacts of an IMC strategy we mentioned earlier? Prioritizing an integrated approach can also have a ripple effect on your people. A consistent strategy helps employees stay connected to your business’ broader purpose as they work together to achieve the same goals, which can improve your corporate culture and boost morale.
Interested to see an Integrated Marketing Communications strategy in action?
Learn how we’ve helped other companies unify their message and build their brand → plumandparcel.com/case-studies
