Integrated Marketing Communications (IMC) is a powerful tool in a communicator’s toolbox. Here are 5 key things you should know about our favorite approach.

Applying for (and ideally receiving) awards in your industry is a critical marcomms activity that can heighten awareness and reinforce credibility with your core audiences – but it isn’t as simple as it might sound.

Read our tips for creating stand-out award submissions that can amplify your business and products.

Since 2019, the Purpose Power Index has measured the effectiveness of brands that activate purpose at the core of their business. Understand what purpose-driven even means and what marketers can take from the Purpose Power Index.