It’s been a big year for Plum & Parcel: we took on big clients, our founder welcomed a beautiful baby boy into her family, and we hired our first consultant!

As we near the end of this big year, we’re taking a trip down memory lane to recap some of the top blog posts that resonated with you - our readers. Take a read!

Integrated Marketing Communications (IMC) is a powerful tool in a communicator’s toolbox. Here are 5 key things you should know about our favorite approach.

Thought leadership is a great way to position you (or your leadership team) as subject matter experts in a particular field through strategic, external communications.

Read these top tips for kick-starting your thought leadership program.

Applying for (and ideally receiving) awards in your industry is a critical marcomms activity that can heighten awareness and reinforce credibility with your core audiences – but it isn’t as simple as it might sound.

Read our tips for creating stand-out award submissions that can amplify your business and products.

Integrated Marketing Communications (IMC) is an approach to promoting a strong, singular message through multiple strategies that work together to reinforce one another. Learn why it matters and how it works today.

The key to clear, consistent messaging that effectively reaches your target audience is a key messaging framework. Read how this powerful positioning tool can help you win more customers.

Since 2019, the Purpose Power Index has measured the effectiveness of brands that activate purpose at the core of their business. Understand what purpose-driven even means and what marketers can take from the Purpose Power Index.