4 reasons why you need a key messaging framework

Developing clear, consistent messaging to reach your target audiences is important, but have you considered a key message framework? 

The process of envisioning, formulating, and articulating your company's core messages and values in a structured framework is critical for any business. Take a look at the top 4 reasons why you should implement a key messaging framework, today: 

Reason #1: It helps you better understand your offerings and the value you bring to customers.

Your messaging should reflect what makes your product or service unique and the value it brings to customers’ lives. A messaging framework will act as your guide, helping you hone in on these key attributes in a way that is easy to understand. 

At the core of your framework are your values. These days, customers spend more time researching companies before they make purchases and prefer doing business with brands whose vision and values align with their own. Taking the time to ensure your key messages reinforce your key values is not only important – it’s instrumental to attracting and retaining customers.  

Reason #2: It helps you stand out from your competitors.

When was the last time you looked at how your competitors were positioning their products or services to customers?

An important part of your framework is digging deep on product attributes that are true differentiators. Clear, concise messaging will elevate your brand and help you stand out among your competitors.

Reason #3: All internal teams and external partners will be aligned on the purpose and mission of your company.

Whether you are a company of 5 or 5,000, a centralized framework keeps everyone on the same page when it comes to the way you engage with customers. Consistent messaging builds trust, leading to a stronger likelihood of purchase and a positive, lasting impact on your brand’s reputation. 

A concise key message framework helps everyone across your organization - from customer service to marketing and sales - reflect consistent messaging across the touchpoints they own, establishing a stronger, trust-driven relationship with customers.

Reason #4: It will gear you up for the perfect content strategy and content marketing plan.

When developing your content strategy and marketing plan, your values and differentiators should be front and center and reinforced across your marketing and communications efforts. An already established key messaging framework is the perfect layup to your plan, since you have already identified how to communicate about these important business factors. 

Case in point: at Plum & Parcel, our values inform every decision we make - from the posts we share on our social media channels to the clients we represent. 

Ready to build your key messaging framework? Get in touch, and let us help you find and formulate your key messages —> plumandparcel.com/contact