It’s been a big year for Plum & Parcel: we took on big clients, our founder welcomed a beautiful baby boy into her family, and we hired our first consultant!

As we near the end of this big year, we’re taking a trip down memory lane to recap some of the top blog posts that resonated with you - our readers. Take a read!

Sponsored Instagram posts and YouTube integrations make frequent appearances in our social media feeds and for good reason. Influencer marketing can be a powerful tactic to deploy alongside media relations – but is it worth the investment for your brand?

Here are four important things you should consider before launching an influencer marketing program.

Integrated Marketing Communications (IMC) is a powerful tool in a communicator’s toolbox. Here are 5 key things you should know about our favorite approach.

Integrated Marketing Communications (IMC) is an approach to promoting a strong, singular message through multiple strategies that work together to reinforce one another. Learn why it matters and how it works today.

The key to clear, consistent messaging that effectively reaches your target audience is a key messaging framework. Read how this powerful positioning tool can help you win more customers.

Since 2019, the Purpose Power Index has measured the effectiveness of brands that activate purpose at the core of their business. Understand what purpose-driven even means and what marketers can take from the Purpose Power Index.