Integrated Marketing Communications (IMC) is a powerful tool in a communicator’s toolbox. Here are 5 key things you should know about our favorite approach.

When you hear the words ‘media relations’, a press release may be one of the first things that comes to mind — but is it always necessary? Find out when it’s a good idea to draft and publish a press release and when it might not be.

When was the last time you took a good look at your strategic marketing communications plan? Today, we’re going back to basics, chatting about the importance of this fundamental guide to your marcomm efforts.

Integrated Marketing Communications (IMC) is an approach to promoting a strong, singular message through multiple strategies that work together to reinforce one another. Learn why it matters and how it works today.

The key to clear, consistent messaging that effectively reaches your target audience is a key messaging framework. Read how this powerful positioning tool can help you win more customers.

Since 2019, the Purpose Power Index has measured the effectiveness of brands that activate purpose at the core of their business. Understand what purpose-driven even means and what marketers can take from the Purpose Power Index.