Back to basics: The importance of a strategic marcomms plan

Just as a business plan serves as the roadmap for what your organization will do and how it will accomplish its goals, a strategic marketing communications (marcomms) plan is foundational in helping guide your brand’s marketing communications efforts.

A strategic marcomms plan will help you identify your priority:

• Audiences

• Objectives

• Strategic priorities

• Tactics

• and Timelines

They’re important tools in understanding and implementing your marketing communications strategy, and crucial for success. A strategic marcomms plan should be ever evolving. Just like your business plan, your strategic plan must be reassessed on a regular basis to ensure it’s effectively meeting your objectives based on your current business needs. 

If you already have a strategic plan in place, when was the last time you took a good look at it? Is it still meeting your objectives today? 

At Plum & Parcel, strategic planning is our expertise. Over the years, we’ve helped companies like Sevenly and VISA better understand their audience, crystallize their messaging, and develop strategic plans that work. 

Curious where to start? Let us help you map out your marketing communication hopes and dreams and execute with a clear plan in sight. Get in touch today → plumandparcel.com/contact