EP 14 | 7 Ways To Collect Market Research | Marketing Your Purpose Podcast
I keep getting asked what I would do about XYZ and I keep going back to the same answer: “Have you asked your target customer?”
If I’m not your target customer, my answer likely isn’t the best one out there for your biz’s specific needs. But, you know whose answer likely is: your ideal customer.
The answers are right in front of us if we simply take time to ask our target customer or audience what they desire, what they want or need.
That is market research in a nutshell. To help discover the needs and desires of your target audience, informal qualitative and/or quantitative market research helps us better understand how your target audience makes purchasing decisions - and how you and your offerings can best get into their consideration set.
Today, I’m giving you 7 ways to collect market research! Think hosting coffee chats with close acquaintances, holding focus groups with people you gather with already or sharing your most pressing Qs with your social media community.
Ready to apply these market research methods, visit plumandparcel.com/playbook to get started.
In 4 weeks, we will efficiently and effectively build your next marketing and PR playbook, including performing market research with your target customer, and get your purpose-driven brand in front of the individuals who need YOU the most.
Not ready to join the course just yet?
Come grab your FREE seat at our next series of Integrated Marketing & PR Bootcamps: Tuesday, October 24 - Thursday, October 26. Select the session best for you, and gain more purposeful and powerful marketing and communication strategies and tactics for your business’s optimal growth. Visit plumandparcel.com/bootcamp for more details.
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