Working with Plum & Parcel shouldn’t be a mystery: fintech client sees the light

As we head into the “spooky season”, we don’t want working with Plum & Parcel to be a mystery.

Today, Plum & Parcel founder and CEO Austin Kapur shares how we brought P&P’s latest client— a financial technology (fintech) company— into the light, and other tips when partnering with any marketing communications firm.

Give us the details. When this client first approached you, what were they looking for? 

This shouldn’t be a surprise! They came to us looking for a holistic communications strategy.

To our advantage, corporate storytelling was not foreign to them; they had invested in communications and PR previously. But, as things go (no matter your industry), internal changes led to the loss of a communications strategy and their presence in the news was also gone.

In early 2022, they hired a new Chief Marketing Officer (CMO), who made the case for reinvesting in communications, starting with an agency partner. Their CMO came to Plum & Parcel eager to rebuild and execute an integrated communications strategy. And, we couldn’t help but share everything we could do to get them heard and seen again.

What are some of the challenges you helped this client overcome? 

Honestly, we are in the thick of it right now. Since the client has been out of the spotlight for several years, we’re helping them get comfortable with the media again. That requires removing any fears or worries by preparing communications, including key messages and differentiators, before they’re asked of us, and leaving room for key stakeholders (e.g. Legal teams) to review and provide input.

Essentially, we’re getting these previously used muscles working again, setting new communication processes in place that will make PR a little less scary (fingers crossed)!

What have been the greatest rewards from this partnership? 

I love seeing that the clear strategy we have developed for them is not stagnant, but in motion, and that we are all marching towards it together. When the client first engaged us, there was no direction or long-term marcomms strategy, and that is no longer the case.

What are some traits of a successful client/agency relationship? Outcomes?

Trust, openness, ongoing communication and internal support make all the difference in seeing a client/agency partnership succeed. I’m so grateful to have experienced all of these traits with our latest client. They are letting us move the needle in their strategy, influence their industry and make a positive impact in their current and prospective customers’ lives.

Any advice you’d give to businesses thinking about bringing a strategic marketing communications agency, like Plum & Parcel, on board?

If you’re considering hiring a marketing communications agency, I imagine you see the value of strategic marketing and communications— which is great! I also expect you understand the importance of building a strategic marcomms plan first. But if not, I hope we can convince you.

Whether Plum & Parcel executes the plan or you want your internal team to take the framework we develop and run with it, we desire you to feel empowered in sharing your story. And, defining your north star together is how we get there.

Remember: if you trust us, we’ll enable your brand to be seen and heard by the people who need your products and/or services the most. That’s a guarantee!

Don’t be scared - engage us and we’ll help you! Visit our case studies to read about other clients who have experienced the power of strategic integrated marketing communications.