It’s been a big year for Plum & Parcel: we took on big clients, our founder welcomed a beautiful baby boy into her family, and we hired our first consultant!

As we near the end of this big year, we’re taking a trip down memory lane to recap some of the top blog posts that resonated with you - our readers. Take a read!

Sponsored Instagram posts and YouTube integrations make frequent appearances in our social media feeds and for good reason. Influencer marketing can be a powerful tactic to deploy alongside media relations – but is it worth the investment for your brand?

Here are four important things you should consider before launching an influencer marketing program.

As we head into the “spooky season”, we don’t want working with Plum & Parcel to be a mystery.

Today, Plum & Parcel founder and CEO Austin Kapur shares how we brought P&P’s latest client— a financial technology (fintech) company— into the light, and other tips when partnering with any marketing communications firm.