It’s been a big year for Plum & Parcel: we took on big clients, our founder welcomed a beautiful baby boy into her family, and we hired our first consultant!

As we near the end of this big year, we’re taking a trip down memory lane to recap some of the top blog posts that resonated with you - our readers. Take a read!

Sponsored Instagram posts and YouTube integrations make frequent appearances in our social media feeds and for good reason. Influencer marketing can be a powerful tactic to deploy alongside media relations – but is it worth the investment for your brand?

Here are four important things you should consider before launching an influencer marketing program.

Integrated Marketing Communications (IMC) is a powerful tool in a communicator’s toolbox. Here are 5 key things you should know about our favorite approach.

Thought leadership is a great way to position you (or your leadership team) as subject matter experts in a particular field through strategic, external communications.

Read these top tips for kick-starting your thought leadership program.

The last few years have resulted in a seismic shift in how (and where) we work – and, as Christians, it’s impacted how we can effectively witness to others. Take a look at our top tips for witnessing well in a remote environment.

Chelsea Laspada, Director of Creative Production at Kajabi, shares her heart for promoting brands she loves, her passion for making a difference in the world and how she stays true to her values in this exclusive interview.

Pitching reporters in today’s media environment doesn’t have to be so scary, with these tricks of the trade.

As we head into the “spooky season”, we don’t want working with Plum & Parcel to be a mystery.

Today, Plum & Parcel founder and CEO Austin Kapur shares how we brought P&P’s latest client— a financial technology (fintech) company— into the light, and other tips when partnering with any marketing communications firm.

Applying for (and ideally receiving) awards in your industry is a critical marcomms activity that can heighten awareness and reinforce credibility with your core audiences – but it isn’t as simple as it might sound.

Read our tips for creating stand-out award submissions that can amplify your business and products.

As a small business owner, you’ve worked hard to grow your business and hustled to make your mark in your community. But when was the last time you took a beat and invested time in the community that has invested in you? Here are four creative ways you can give back.

When you hear the words ‘media relations’, a press release may be one of the first things that comes to mind — but is it always necessary? Find out when it’s a good idea to draft and publish a press release and when it might not be.

Plum & Parcel’s Communications Consultant Hanna Herrin shares how she got connected with Plum & Parcel, her personal motivations and advice she’d give future communications professionals.

Keeping your greater purpose at the core of your marketing and communications strategy is not only a good idea - it’s an effective tactic. Learn how you can make consumers 4-6x more likely to purchase, protect, and champion your products and services by investing in purpose-driven marketing and communications.

When was the last time you took a good look at your strategic marketing communications plan? Today, we’re going back to basics, chatting about the importance of this fundamental guide to your marcomm efforts.

Each day, we have the power to choose how we perceive the situations in front of us. That includes our purpose at work. Today, we’re sharing four tips to help you experience more confidence in your purpose. Hint: it takes perspective.

Integrated Marketing Communications (IMC) is an approach to promoting a strong, singular message through multiple strategies that work together to reinforce one another. Learn why it matters and how it works today.

The key to clear, consistent messaging that effectively reaches your target audience is a key messaging framework. Read how this powerful positioning tool can help you win more customers.

Two friends talk about stepping away in an intentional way from business and the corporate world. Learn how you can determine your next steps in whatever work setting you have been called to.

In a world that seems to be spinning faster each day, it’s easy to lose sight of our purpose - especially at work. Here are three steps you can take today to reignite your purpose and show up well for yourself and co-workers.

Since 2019, the Purpose Power Index has measured the effectiveness of brands that activate purpose at the core of their business. Understand what purpose-driven even means and what marketers can take from the Purpose Power Index.